The Inside View
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5-Star By Design

How the Best Businesses Turn Culture Into Their #1 Growth Channel — in 100 Days

You may have been trying to fix your culture for years. Give it 100 days, by design, and feel the difference by spring.

Oct 27: Get the plan → January: Launch your 100 days → April 2027: Feel the culture shift

An Inside View Experience — Design the Culture. Capture the Referrals. Own 2027.

★ LIVE & FREE · TUESDAY, OCTOBER 27 · 10 AM to 12 PM ET · ONE SESSION ONLY

Save My Free Seat →

Free to attend. No credit card required.

Crystal D'Cunha

You're good at what you do. Your team works hard. So why does it feel like referrals used to come easier, reviews used to come faster, and your best customers used to talk about you more? That gap isn't a talent problem. It's a design problem — and it's costing you growth you can't see on a spreadsheet.

Referrals aren't earned. They're captured — or they're lost.

Most business owners think their reviews and referrals are a scorecard for their quality. They're not. Two businesses can deliver identical quality and land wildly different reputations — because one designed the moment a happy customer becomes a referral, and the other left it to chance. There's no third option.

The STARS Framework

★☆☆☆☆STRATEGIZECulture, chosen on purpose, not left to chance
★★☆☆☆TRAINLeaders learn to lead the experience
★★★☆☆ACTIVATEEmployees become real advocates
★★★★☆RAVESystematize the moments that make customers rave
★★★★★SECURETurn delight into referrals, reviews, and repeat revenue

Register Free Today and Get $2,500 in Training and Tools

  • ★ LIVE: 5-Star By Design Training with Crystal (2 hours): $1,000 value
  • ★ The STARS Framework Map: $300 value
  • ★ The 100-Day Blueprint Starter: $500 value
  • ★ The Referral Leak Checklist: $200 value
  • ★ BONUS: The 5-Star Team Huddle Guide (delivered before the session): $200 value
  • ★ LIVE-ONLY BONUS: The Rave Moments Idea Bank (for those who stay live to the end): $300 value

Total Value: $2,500. Yours FREE when you register.

This Is Made for You If…

  • ✔ You lead a team, run meetings, or manage customer relationships
  • ✔ Your business has a great track record, and you’re ready to be the name people say first
  • ✔ You’ve ever said, “We should really ask for more reviews”
  • ✔ You want 2027 to look different from 2026, on purpose
  • ✔ You’re done with training that fades in a week and ready for a plan that sticks

No HR title or CX job description needed. Just a team, a customer, and a reputation you’re ready to grow, by design.

Crystal D'Cunha

Meet Crystal D'Cunha

Founder of The Inside View, a CX and EX strategist and award-winning keynote speaker, and the person behind the Ignite → Excite → Delight™ method — helping organizations across Canada, the US, and internationally build cultures people don't want to leave.

  • Gold Stevie® Award — Leadership Experience Excellence, beating Pepsi and IBM
  • CXPA Toronto Influencer of the Year
  • Three-time Women in CX Top Woman to Follow (2023, 2024, 2025)
  • Disney Institute–trained
  • Featured on NBC, CBS and FOX
  • Spoken across 8 countries

FAQ

When is it?

Tuesday, October 27, 2026, 10:00 AM to 12:00 PM ET, live on Zoom. Your link comes by email.

Is this really free?

Yes. The live 2-hour session is completely free to attend — no credit card required to register.

Do I need to be in CX, HR, or leadership to benefit?

No. If you lead people, run meetings, or care about how customers experience your business, this is built for you.

What if I can't attend live?

Register anyway — a 48-hour replay will be sent to everyone who registers, live attendance not required.

Will this be offered again?

This live session runs once this quarter. If it's not the right time, join the waitlist and you'll hear first about the next one.

This runs live, once.

No repeat this quarter. If your team's culture, reviews, or referrals have felt like they're happening by accident instead of by design, this is the two hours that changes that.

★ LIVE & FREE · TUESDAY, OCTOBER 27 · 10 AM to 12 PM ET · ONE SESSION ONLY

Save My Free Seat →

Free to attend. No credit card required.

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